“Our company wouldn’t be anywhere near what it is right now without Kristy and her ability to truly connect with our clients,” says Brian Boase, co-owner of MIL-SPEC. “My plan for my business in the future is to hire more women – they are loyal, have a great attention to detail and do a better job than most men in the industry!”īoase says her husband often encourages other male-owned companies to recruit more women to the business. “I’ve hired several women that have told me that they’ve tried applying to other landscaping companies and the job application says, ‘men only’ due to the fact that men think we are too weak to be in the industry,” Mullins says. “I also have great attention to detail – I’m able to see past just the lawn, whether it’s that they need their driveway pressure washed or their gutters cleaned, to make a home have great curb appeal and bring a vision to life!” “As a woman, we’re able to communicate on the vision, and they trust me more than they would if I were a man,” Mullins says. “Additionally, I have found that the men in our industry truly appreciate a female perspective because, from my experience, women are making the landscaping decisions.”īoth Mullins and Boase say one of the benefits of being a woman in the industry is they are able to take the common customer request of ‘I want it to be pretty’ and turn it into an actionable plan. “You’d be surprised at just how many females either own nurseries, run them or are part of the propagation process, among other things,” Boase says. She says her time in the military taught her to be resilient and thrive off of challenges. Mullins says when she first started, she stuck with tasks she was good at, including cutting bushes, laying down mulch, mowing and gardening.īoase says the green industry has been more accommodating to her than any other industry she’s been a part of. The main struggle that Boase and Mullins said they both deal with is the fact that they can’t physically lift as much as their male counterparts. She elaborates that particularly in her military small town, it’s mostly women who are home while their husbands are deployed, and they feel more comfortable dealing with another female. “The reasoning behind this – from my perspective – is that women are the ones hiring the lawn care company, the ones paying the bills and the ones out in the yard thinking of how they envision their lawn and garden,” Mullins says. In Mullins’s case, she says around 90 percent of her customers choose her company, because it’s female owned. “However, I would say that women tend to care more about what they want in their landscaping than men do.” “Men sometimes connect better with Brian and bond on a ‘bromance’ level,” Boase says. Since Boase co-owns her company with her husband, she says customers gravitate towards whomever they feel more comfortable speaking with. Neither of the women say they’ve had much of an issue with customers avoiding their business because it’s female owned. Struggles and benefits of being female owned Lawns revenue but does include franchise payment.“I have that instant gratification from doing something that isn’t monotonous – it’s never boring and each day always something new and exciting,” Mullins says. 90) in February 2019.īrightView does not include U.S. Juniper Landscaping saw the largest growth in 2019 with a 42 percent increase in revenue for 2018.īrightView acquired Benchmark Landscapes (No. dollars using the 2018 average conversion rate of 0.77. Revenue reported in Canadian dollars has been converted to U.S. The states with the most Top 100 companies are California (14), Texas (11) and Illinois (9). For 10 years in a row, California is home to the most companies on the list. Chalet Nursery, Landscape and Garden Center
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